Category Archives: Marketing

Get On Board With The Technological Revolution Going On Now

There is another technological revolution taking place. Get on board. Following are incredible statistics every entrepreneur needs to know. (These statistics come from Growing Your Empire, written by Dave Lavinsky Issue 79 Feb 6 2011) MARKET SIZE According to Nielsen, … Read More

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Business Owners Need To Understand The Purpose Of Social Networking

Vehicles for social networking – Facebook, Twitter, YouTube, blogs, etc. – are still misunderstood by many small business owners. These are NOT more media tools for advertising; this is the grand misconception. The most effective use of social networking, through … Read More

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Do Coupons Work?

Do coupons work? For some they seem to but I believe discount coupons are an ill-conceived approach to marketing. Your customers are mostly coming for the wrong reasons – deep discounts. Here are three distinct types of customers who use … Read More

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Who Is Your Client?

Who is your client? This is an important question which demands an answer. In fact, it is probably one of the most critical questions one can ask. Who is your typical client? Are they male, female, young or old? Professional, … Read More

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Consult Your Way To Victory

With record-breaking layoffs and downsizing leaving millions without work, more and more every day, many are no longer looking endlessly for a job that they are unlikely to get and are beginning to consult instead. While not for everyone, this … Read More

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