Category Archives: Sales

Returns – A New Benchmark To Measure

It was reported that Black Friday was a successful day with revenues increased over last year’s reported sales for the retail market. It was cheered as an indicator of likely increased sales revenue for the entire Christmas season. However, there … Read More

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Best Buy Shows Us What Not To Do

Have you ever gone shopping at Best Buy? It is a terrific experience if you are prepared. It will frustrate you, infuriate you and demonstrate to you why I keep saying small business owners can successfully compete with the big … Read More

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The Fine Art Of Business Schmoozing

Schmoozing is a very important skill and, in the hands of an expert, is an extremely powerful tool. Imagine you’re out to dinner with a potential client. What do you talk about? Please do not try and pitch to your … Read More

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The Internet And The Store Must Merge

It is not a contest between Internet sales and the traditional store. Neither is going to eliminate the other. Granted, Internet sales have taken a significant share of revenue away from traditional stores but both will grow and survive. There … Read More

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Another Example Of Corporate Bad Behavior

American corporations continue to believe that cheapening their products to increase profits is the way to go. How silly. We have witnessed so many examples of how this does not work at all and how the consumer demands quality at … Read More

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