How to Reinvent – 5 Ways to Maintain Your Competitive Advantage
As a small business owner, you can’t compete on price. The big box retailers and national service providers have more buying power to negotiate the lower cost of goods. Also, they have larger advertising budgets to broadcast their low prices. To survive, you must price for profit, and to succeed, you must deliver a perceived value so customers are willing to pay more for your product.
Reinvention gives you ...Continue Reading →