How to Reinvent – 5 Ways to Maintain Your Competitive Advantage

How to Reinvent – 5 Ways to Maintain Your Competitive Advantage

As a small business owner, you can’t compete on price. The big box retailers and national service providers have more buying power to negotiate the lower cost of goods. Also, they have larger advertising budgets to broadcast their low prices. To survive, you must price for profit, and to succeed, you must deliver a perceived value so customers are willing to pay more for your product.

Reinvention gives you ...

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Pricing for Profit

Pricing for Profit

Pricing for profit. It’s easy to say and easy to remember, but it’s a challenging concept for many entrepreneurs. When you don’t price for profit, you may be driven out of business, even if you offer exceptional products and services.

Pricing for Profit Explained

Myriad examples are available in the marketplace to illustrate pricing for profit.

One of the most notable is from the coffee business. Are you a fan of coffee from Speedway or Wawa? That ...

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Train or Die

Train or Die

You spent $2,000 last month advertising open jobs at your company and didn’t make a single hire. Your quest for experienced specialists isn’t producing results. How will you be able to expand your business?

And today, two team members submitted their resignations. How will you be able to maintain current service levels? Forget about gaining ground. It seems like you’re taking significant steps backward. You don’t want to say it out loud but you’re watching your business shrink instead ...

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When is it Ethical to Not Pay a Loan?

When is it Ethical to Not Pay a Loan? 

The bank called. Your loan officer said you were unethical because you didn’t make the loan payment this month. The conversation ended with this advice, “If you were honorable, you’d do whatever it takes to pay this loan.”

The loan officer’s suggestion isn’t only exploitive — it’s incorrect.

If you chose to make payroll this month instead of the loan payment, you made a business decision. Ethics had no bearing on your choice. We ...

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Why Isn’t Your Brain Running Your Business?

 

Why Isn’t Your Brain Running Your Business?

 

Ego is a powerful and important tool to support success in the challenging world of entrepreneurship. Ego is the source of energy that tells you, you can accomplish anything.

It is what drives an owner to work 80 hours per week, climb over impossible barriers and accomplish amazing feats.

It is the sum of competitive energies ...

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6 Business DEBT survival facts you need to know.

6 Business DEBT survival facts you need to know.

 

1 Your merchant cash advance (MCA) ISN’T a loan. And your lender isn’t a bank.

MCA loans are predatory. They are systematically designed to parasite off your business until it dies. So, while they may claim to offer the solution, we believe they are the real problem.

  • These products are specifically ...
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Key to Success is Delegation – Second Wind Consultants

The Key to Success is Delegation

As a business owner, you likely have a strong will and a forceful personality. Your sense of ownership about your business naturally leads you to take on many roles and do much of the initial work needed to start a company. These qualities have helped you meet the challenges of starting your company and build it to its ...

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B.E.S.T. for Your Business – Second Wind Consultants

What’s B.E.S.T. for Your Business?

Wanting the best for your business is part of your DNA as a business owner. You’re passionate about the purpose of your company. You’ve invested time, energy and money in bringing your ideas to life and hiring the right talent to support your mission. You’ve worked hard to secure your current sales and profit level. And each time you set a goal and reach the next milestone, you get a new burst of energy and motivation ...

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How Do Complex Organizations Regain Financial Health?

How Do Complex Organizations Regain Financial Health?

If expenses are flooding in, drowning your cash flow and your ability to pull your business back into healthy performance, then it’s time to rethink your strategy. Pivoting your strategy can be overwhelming when complex operational considerations complicate finding a path out of debt.


When discussing solutions involving complex business structures ...

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A Hobby or A Business – Second Wind Consultants

Are You Running a Hobby or a Business?

Hobbies are a source of enjoyment for most people – that’s why they pursue them. Whether it’s making fine furniture, sharing Aunt Sara’s famous apple pie or creating a blog with their writing skills, people are passionate about their hobby. Sometimes after the hobbyist crafts a table for a wedding gift or ...

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