Test First, Then Implement

Test First, Then Implement

Look before you leap. Truer words have never been spoken, and they ring true in the business world too. The entrepreneurial spirit is one that is so committed to its vision, so committed to seeing something through to fruition, that oftentimes it can be far too easy to fall into the trap of trusting gut feelings across the board. By nature, entrepreneurs are all in, all the time. And that’s a beautiful thing. However, ...

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The Entrepreneurial Disease

The Entrepreneurial Disease

The phrase seems like an oxymoron. On the one hand, you have a positive word like entrepreneur, representing a forward-thinker, someone who paves their own way in life and doesn’t let obstacles get in the way of their dreams. On the other hand, you have the word disease, defined loosely as a disorder of structure or function in a human being. Yet the entrepreneurial disease is a very real thing in business, pervading a healthy entity ...

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The 4 Pillars of a “Corporate Turnaround”: How to Unlock Your Business Profit Machine.

The 4 Pillars of a “Corporate Turnaround”: How to Unlock Your Business Profit Machine.

Corporate Turnaround. You’ve heard the term. But what does it really mean?

Many businesses in need of a corporate turnaround are facing growing distress; reductions in sales, cash flow problems, and mounting debt. On the other hand, many are dealing with the challenges of rapid growth while navigating the stormy sea of finding appropriate means of ...

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Don’t Wait Until It’s Too Late

Don’t Wait Until It’s Too Late

Timing. That’s what it’s all about when it comes to tracking potential downward trends as a small business owner. One of the advantages small businesses have over big businesses is their ability to see results immediately. However, this takes persistence and dedication to review and tracking your numbers daily, weekly, monthly, quarterly and annually.

The one key takeaway from this article is the following: If you see something troubling, take ...

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Public Relations: What’s That?

Public Relations: What’s That?

Public relations is not about promoting a company; it’s about promoting what’s behind that company – what it stands for and what it does in the community to help others. We believe that nothing happens until something is sold. But to sell, you need to earn trust and credibility. PR is how trust and credibility are earned using the following:

  1. Promote Your Vision
  2. Create a Connection with Your Customers
  3. Find Your ...
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Nothing Happens Until Something Is Sold

Nothing Happens Until Something Is Sold

It’s so true that nothing happens until something is sold. The question that we like to ask small business owners is “what are you doing to support sales and getting it done”? Let’s focus on the sales effort and provide a few basic rules that will provide success (we discuss this more in the article Pricing for Profit). But before we get into the how to do it, let’s outline the key ...

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How to Fuel Your Business with a Merchant Cash Advance

How to Fuel Your Business with a Merchant Cash Advance

It’s 11 p.m., and your car’s gas tank is almost empty as you drive along a deserted stretch of Route 66. Up ahead you see the gas station lights. As you pull in, you see the price is $3.50 per gallon for fuel, about $0.50 more per gallon than your last fill-up.

Are you going to drive by the last available station? Or are you going to fill the car’s gas tank ...

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Creating an Exit Strategy for your Business

Creating an Exit Strategy for your Business

Wait a minute, you say. Why do I need an exit strategy for my business? Sales are steady, costs are controlled, profits are up, and my team is happy. I don’t need an exit strategy. Do I?

You may not need to sell your business this year, or even in the next five years. But you do need to plan for the possibility and honestly, the likelihood that you’ll sell your business.

 

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How to Reinvent – 5 Ways to Maintain Your Competitive Advantage

How to Reinvent – 5 Ways to Maintain Your Competitive Advantage

As a small business owner, you can’t compete on price. The big box retailers and national service providers have more buying power to negotiate the lower cost of goods. Also, they have larger advertising budgets to broadcast their low prices. To survive, you must price for profit, and to succeed, you must deliver a perceived value so customers are willing to pay more for your product.

Reinvention gives you ...

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Pricing for Profit

Pricing for Profit

Pricing for profit. It’s easy to say and easy to remember, but it’s a challenging concept for many entrepreneurs. When you don’t price for profit, you may be driven out of business, even if you offer exceptional products and services.

Pricing for Profit Explained

Myriad examples are available in the marketplace to illustrate pricing for profit.

One of the most notable is from the coffee business. Are you a fan of coffee from Speedway or Wawa? That ...

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