How to Fuel Your Business with a Merchant Cash Advance

How to Fuel Your Business with a Merchant Cash Advance

It’s 11 p.m., and your car’s gas tank is almost empty as you drive along a deserted stretch of Route 66. Up ahead you see the gas station lights. As you pull in, you see the price is $3.50 per gallon for fuel, about $0.50 more per gallon than your last fill-up.

Are you going to drive by the last available station? Or are you going to fill the car’s gas tank ...

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Creating an Exit Strategy for your Business

Creating an Exit Strategy for your Business

Wait a minute, you say. Why do I need an exit strategy for my business? Sales are steady, costs are controlled, profits are up, and my team is happy. I don’t need an exit strategy. Do I?

You may not need to sell your business this year, or even in the next five years. But you do need to plan for the possibility and honestly, the likelihood that you’ll sell your business.

 

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How to Reinvent – 5 Ways to Maintain Your Competitive Advantage

How to Reinvent – 5 Ways to Maintain Your Competitive Advantage

As a small business owner, you can’t compete on price. The big box retailers and national service providers have more buying power to negotiate the lower cost of goods. Also, they have larger advertising budgets to broadcast their low prices. To survive, you must price for profit, and to succeed, you must deliver a perceived value so customers are willing to pay more for your product.

Reinvention gives you ...

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Pricing for Profit

Pricing for Profit

Pricing for profit. It’s easy to say and easy to remember, but it’s a challenging concept for many entrepreneurs. When you don’t price for profit, you may be driven out of business, even if you offer exceptional products and services.

Pricing for Profit Explained

Myriad examples are available in the marketplace to illustrate pricing for profit.

One of the most notable is from the coffee business. Are you a fan of coffee from Speedway or Wawa? That ...

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Train or Die

Train or Die

You spent $2,000 last month advertising open jobs at your company and didn’t make a single hire. Your quest for experienced specialists isn’t producing results. How will you be able to expand your business?

And today, two team members submitted their resignations. How will you be able to maintain current service levels? Forget about gaining ground. It seems like you’re taking significant steps backward. You don’t want to say it out loud but you’re watching your business shrink instead ...

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When is it Ethical to Not Pay a Loan?

When is it Ethical to Not Pay a Loan? 

The bank called. Your loan officer said you were unethical because you didn’t make the loan payment this month. The conversation ended with this advice, “If you were honorable, you’d do whatever it takes to pay this loan.”

The loan officer’s suggestion isn’t only exploitive — it’s incorrect.

If you chose to make payroll this month instead of the loan payment, you made a business decision. Ethics had no bearing on your choice. We ...

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Why Isn’t Your Brain Running Your Business?

 

Why Isn’t Your Brain Running Your Business?

 

Ego is a powerful and important tool to support success in the challenging world of entrepreneurship. Ego is the source of energy that tells you, you can accomplish anything.

It is what drives an owner to work 80 hours per week, climb over impossible barriers and accomplish amazing feats.

It is the sum of competitive energies ...

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6 Business DEBT survival facts you need to know.

6 Business DEBT survival facts you need to know.

 

1 Your merchant cash advance (MCA) ISN’T a loan. And your lender isn’t a bank.

MCA loans are predatory. They are systematically designed to parasite off your business until it dies. So, while they may claim to offer the solution, we believe they are the real problem.

  • These products are specifically ...
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Key to Success is Delegation – Second Wind Consultants

The Key to Success is Delegation

As a business owner, you likely have a strong will and a forceful personality. Your sense of ownership about your business naturally leads you to take on many roles and do much of the initial work needed to start a company. These qualities have helped you meet the challenges of starting your company and build it to its ...

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B.E.S.T. for Your Business – Second Wind Consultants

What’s B.E.S.T. for Your Business?

Wanting the best for your business is part of your DNA as a business owner. You’re passionate about the purpose of your company. You’ve invested time, energy and money in bringing your ideas to life and hiring the right talent to support your mission. You’ve worked hard to secure your current sales and profit level. And each time you set a goal and reach the next milestone, you get a new burst of energy and motivation ...

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