Business Turnaround Course/Program

“Four Pillar Turnaround & Workout Strategy”

8 Weeks to Profitability


It’s a war out there. In any economy, building a small business is a challenge. When the economy declines and revenues shrink, the fight for customers and their dollars can be a fight just for survival. If you blame the economy or come up with any other excuse why your business is not flourishing, then you aren’t fighting effectively for your company’s survival, emergence and success.


If you follow our plan you WILL be profitable in 8 weeks.

You make or break your own business. Take responsibility. Look around, and you will see some businesses are doing very well. Why do you ask? Because they are in action with viable plans and good business practices that result in growing sales and profits. They adapt and change.

Successful businesses are opening and operating in every economy, every day, every season, every year that locate next door to failures. If you believe success or failure is a function of external forces, you are doomed, as external forces are always in play and are typically out of your control. Since we cannot control these factors but can control our business practices, we must direct our energies towards that which we can control as we chart our business course to embrace necessary and appropriate changes.

That is where Second Wind comes in. We will help you design and implement an effective strategy and plan for the success of your business using our:

“Four Pillar Turnaround & Workout Strategy”

Stay in the Four Pillar Loop


Pillar 1: Management by the Numbers

Numbers are the language of business. No longer can you expect to be successful without becoming fluent in your numbers. Cash flow proformas, profit, and loss statements, key indicator systems, incentive based reward systems, accounts receivable collection systems, accounts payable payment systems, pricing strategies, payroll ratios, are all required if you are to survive, emerge and succeed in today’s economy.

“I am not a numbers guy” is no longer acceptable. “My accountant knows that” does not work. If you intend to be successful in the small business world, you must become fluent with your numbers or become a statistic.

Pillar one explains how to implement a proper analysis of your business finances and coaches you on how to properly monitor your numbers going forward.

Pillar 2: Re-Invention

Reinvention: Change yourself first, so you can then change your business.

  • Change your business model to maximize profits, not gross revenues and become relevant in today’s market.
    Meet the needs of today’s marketplace, and create a new competitive advantage.
    Disengaging from your history, and moving into the future.
    Creating a niche market of which you are the best.
    Service, delivering the best service imaginable is an excellent way to re-invent yourself and create a competitive advantage.

As a business owner, you are always thinking about your business and looking for opportunities. However, an outsider look at your operation can bring fresh ideas, insights, and strategies for bringing your business into the modern age. We help you explore these new possibilities and get you performing at the level your business requires. By embracing change, you will approach things in a fresh new way.

Pillar 3: Sales & Marketing

We all know internet marketing is a must-do for most small businesses. We all understand that we need to have an internet marketing strategy, but now we must make the leap into leveraging multiple platforms to use it as a source of leads for your business sales engine.

It requires a huge commitment and a deeper understanding of the changes going on in our modern world. It is all about creating a community and engaging with your marketplace. It is not only about selling, but it is also about becoming part of your business community. Blogs, video, social networking are game-changing opportunities that must be taken advantage of if you are to thrive.

Standard tried, and true sales and marketing strategies never get old and are an important part of an overall marketing plan. These include newspaper ads, mailings, billboards, radio, etc. Many of these have become expensive, but there are ways to leverage old media with new media effectively. Never wait for the sale to come to you. You must go out and get it.

The business owner must become part of the sales effort, and multiple channels can be utilized to grow your sales funnel. We help analyze and develop a powerful sales strategies for your business.

Pillar 4: Debt Work-Out

A well-orchestrated debt workout program can preserve your assets and rid you of most of your debt, leaving you in control of your destiny and allowing your business to remain operating, as opposed to foreclosure and liquidation by auction by the banks, the IRS, creditors of all sorts.

Any debt can be worked out by our powerful strategies:
Secured bank debt, SBA-guaranteed debt, unsecured debt, vendor debt, lease obligations, landlord obligations, lines of credit, credit card debt, IRS payroll debt, all debt can be worked out, we do it every day, successfully, without bankruptcy.

If you are suffering from reduced revenue and cannot service your debt, debt workout strategies must be a critical component of your overall turnaround effort.